Client – Born South and Times Now Network

Year 2022

Creatives – Brand Identity, Visual Language, Idents, Comprehensive Broadcast Design and Animation and Promotional elements

Times Now Navbharat was launched in 2022, the Hindi News and Current Affairs Channel of the Times Now Network. We designed their Broadcast Graphics Systems with an International aesthetic that was rooted in India. It followed a visual language that would work pan-India.

Mirror Now also launched in 2022, was more local, questioning and disruptive in its news reportage, catering to urban Indian (older or younger than Navbharat?) viewers. So, here we designed the graphics to be minimal, logical and systematic.

Working with Siva from Born South, who has vast experience in all manner of news televising, the biggest challenge for us, while designing for News, was the decluttering and information streamlining exercise. So much is constantly changing on screen it was easy to get carried away by the volume and hierarchy of information. We were proud to have come up with 2 distinct approaches to watching news content, both clear, concise and definitive reflections of their respective brands and target audiences.