Client – Born South and Times Now Network

Year 2019

Creatives – Rebrand and repositioning, Brand Identity, Visual Language, Idents, Comprehensive Broadcast Design and Animation and Promotional elements

Romedy NOW, is an English Language Hollywood Movie Channel for urban, Indian audiences. It started out as a channel with romantic-comedy content and was perceived as a “feel-good”, “chic-flick” channel. The visual repositioning exercise was to reflect a change in inventory to include more pan-gender, award winning comedy content and broaden their audience.

We proposed a balance between Comedy and Romance; reinventing the identity and design to be gender-neutral, cheeky, colourful and friendly, appealing to both male and female audiences. The rebrand exercise worked very well for the Client and showed results from within a few weeks of launch.